Apple’s annual launch event took place at Steve Jobs theater in Cupertino, California. Several Apple products, some expected and a few surprises were on display. The event streamed live on YouTube.
Below are a few highlights of the event.
1). iPhone 11 and iPhone 11 Pro
iPhone 11: We’ll get six new colors with the iPhone 11, which Apple seems pretty proud of. It has a 6.1 inch Liquid Retina display, and now we’ll get spatial audio that creates a sound field around you. It also supports Dolby Atmos. The camera has gone with a dual lens system with a 12MP wide camera, and a 12MP ultra wide camera to boot. When you’re taking a wide shot, you’ll get a new interface that shows a simulated view of what an ultra wide shot would look like, allowing you to switch to the wider shot with a tap. This works in video as well. You’ll get next generation Smart HDR, with multiscale mapping to improve both clarity and colors in your HDR shots. This also works in Portrait Mode. The new Night Mode looks great. This feature reduces noise and increases brightness in low-light images. The demo looked great, but this is one that we’d really need to see in action. QuickTake lets you take a quick video while you’re taking a photo. Simply tap and hold the shutter button while you’re snapping photos to take a quick video instead. The front camera gets an update too, with a 12MP shooter allowing for 4k video, with extended dynamic range. You can now flip the iPhone on its side for group selfies, or make use of the new slow-mo feature on the front-facing cam. Apple also took the time to tout the “fastest CPU ever in a smartphone,” its new A13 Bionic. But it’s not just the fastest CPU, Apple also took a well-deserved victory lap, announcing that the A13 Bionic was also the fastest GPU available in a smartphone. The iPhone 11 promises an extra hour of battery life over the previous industry-leader, the iPhone XR, and starts at just $699.
iPhone 11 Pro: Apple’s new iPhone 11 Pro brings a new model to a naming scheme that’s starting to feel a bit tired. It could be argued that dropping the 11 and just calling it “Pro” would have been better, but I digress. You’ll get four new colors: Midnight Green, Space Gray, Silver, and Gold. The “Super Retina” display is available in 5.8 and 6.5 inch models, each with an OLED screen and 1200 nits. Both are also 15 percent more energy efficient than previous models. It also has spacial audio, like the cheaper model, as well as Dolby Atmos. Apple is calling it the “Super Retina XDR display”. It’ll get the same A13 Bionic as the cheaper model. The CPU is capable of over one trillion operations per second. That seems hard to wrap your head around, but I can dig it. According to Apple it’s the “best machine learning platform in any smartphone”. The chip is said to be 20 percent faster, and the GPU uses 40 percent less power. As for battery life, the Pro offers four additional hours of battery life, with the Pro Max touting five additional hours. It’ll also include an 18 watt fast charger. The new Pro camera system has a 12MP wide lens (f/1.8 26mm), a 12MP telephoto lens (f/20 52mm), and a 12mp ultra wide lens (f/2.4 13mm). You’ll get 4x optical zoom too. Deep Fusion, is the thing now. It’s a new system for low to medium light that shoots nine images and stitches them together in some sort of magic that makes the image look amazing with less than ideal lighting conditions. On the video side, you’ll get 4k with 60 frames per second and extended dynamic range on all 3 cameras. Each of the three cameras are paired and calibrated at the factory for color temperature, tone mapping, and the like, ensuring a smooth transition between the three cameras while shooting. You’ll also get new video editing features to boot. The iPhone 11 Pro starts at $999, with the Pro Max starting at $1,099. You can also get an iPhone 8 for $449, or an iPhone XR for $599.
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2). Apple Watch Series 5
Apple Watch Series 5 brings some notable new features, such as an innovative new always-on Retina display. The display never sleeps, so it’s always visible. Previous models went to sleep when you lowered your wrist. Apple promises the same 18 hour battery life with the new always on display. Series 5 also touts a new compass, just like on the iPhone. Fall detection, Emergency SOS, and Medical ID are all a little more capable. The cases are each made of 100 percent recycled aluminum, just like that of the iPad. Stainless steel models come in three colors, and we’ll get a titanium model for the first time with a custom-brushed finish. The “white” color looks amazing. Series 5 GPS models start at $399. Cellular models start at $499.
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3). 7th Gen iPad
Apple today announced the seventh-generation of the iPad. The display has grown to 10.2 inches, and has nearly 3.5 million pixels. Under the hood is the A10 Fusion chip, as expected. The new iPad features a new “smart connector” to connect keyboards, while folding into the cover to stay out of sight. It has deeper integration with Apple Pencil, improved multitasking and desktop quality browsing. For the very first time, the iPad’s enclosure is made of 100% recycled aluminum. The new iPad starts at just $329, or $299 for students and educators.
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4) Apple TV Plus
Apple released three trailers for original new shows on Apple TV+. Like Netflix, Hulu, and others, Apple appears to be legitimately chasing the original content audience. So far, trailers for Apple’s original programming have received more than 100 million views, and earned a bit of hype in the industry as we await their launch. Anticipation, of course, isn’t the same as a good finished product. Time will tell if it was worth the wait. Apple TV+ will be available on November 1, with new original programming added every month. It’s just $4.99 a month for a family plan. You’ll get one year of Apple TV+ included free with any purchase of an iPhone, iPad, or MacBook.