Google Adsense, as we all know, is one of the best programs available in the market, for bloggers, to earn a passive income. Those who wants to monetize their blog, can apply for this program. When Google approves you application, you can start putting advertisements (ads) on your blog. When someone clicks on those ads, you get a small share of the revenue out of what google makes on those ads. Google Adsense is probably the most reliable Pay Per Click (PPC) or Cost Per Click (CPC) marketing tool used by blogger to to earn some money from their blog. In a nutshell, this is how Google Adsense usually works.
There are two main models of Pay Per Click (PPC)
- Flat-rate: In this model you are paid a fixed price for each click.
- Bid-rate: As the name suggests, advertisers bid in an auction for placing an advertisement.
There is no better program than Google Adsense, when it comes to contextual advertising. In fact, Google Adsense was the first major contextual advertising network. It worked by providing bloggers with java script code that when inserted into webpages, displays relevant advertisements from the google’s repository of advertisers.
What Is Contextual advertisement?
Contextual Advertisement is a form of targeted advertisement, appearing on websites or other media, such as content displayed in mobile browsers. The advertisement itself is selected and served by automated systems based on the context of what a user is looking at. To put it in simpler terms, a contextual advertisement system scans the text of a website for keywords and returns advertisement to the webpage based on those keywords. For example, if you have a technology blog, then the system will look out for advertisements that are related to technology, like mobiles, computers etc, and display it on your blog.
Why Google Adsense Alternatives Are Required?
Bloggers who are working hard and smart are keen to earn income from their blog, so they turn up to Google Adsense, and right so. However, a blogger might feel the need, to find out the alternatives for Google Adsense for certain reasons stated below.
- Google Adsense was not approved – This is the most common problem that bloggers face. Google has it’s strict policies and if the person who has applied for Google Adsense, doesn’t fit the bill, then Google reserves the right to reject the application.
- Google Adsense account already exists – If a blogger already has an approved Google Adsense account, and is simple looking to broaden the income options, then the blogger can choose from different alternatives.
- Google Adsense income not as expected – This is another problem which experienced bloggers face. They have worked hard for their blogs over many years and are expecting to make a good income out of it, but they are unhappy with their income from Google Adsense and want to try different alternatives as well.
- Google Adsense alternatives are easy – Sometimes, Google Adsense alternatives are easy to get approved and are quite user friendly, to operate and use.
Also See, How To Create A PayPal Account For Bloggers How To Join ShareASale Affiliate Program How To Use Google Analytics In WordPress How to Join Amazon Affiliate Program Minimum requirements for Adsense approval
Best Google AdSense Alternative
Media.net is a leading global advertising company, run by Yahoo and Bing with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Media.net manages high quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies in the world. By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide. By revenue, Media.net is the second largest contextual advertising business worldwide. Media.net is also a direct competitor of Google Adsense for contextual ads. It is one of the world’s largest contextual ads network and is used by bloggers worldwide. Its contextual advertisements enables you to monetize your blog content with exclusive access to searches from the Yahoo and Bing network. Media.net also has a server side header bidding platform, which is completely manageable.
By joining Skimlinks you have direct access to a global network of 48,500 merchants and 50 demand partners (including Affiliate, CPA, CPC). Merchants that agreed to offer special commissions to Skimlinks’ publishers are easily identified in the VIP and Preferred Partner Program. Slimlinks has an automation program which help to automate the process of putting relevant ads on your blog, so that you can stop worrying about the ads and concentrate on your content.
Infolinks is similar to the other global advertisements programs mentioned above. It is a one stop shop, where you can monetize all traffic, on any platform, with their suite of advanced ad units, to create a new revenue stream from your site’s unused ad space. The algorithm that they use delivers intent driven ads to the right users in real-time. More than a 100,000 websites use Infolinks worldwide, with 240 million monthly unique users, and 1.5 billion monthly ad views. The numbers are quite staggering. Infolinks claims to have the 3rd largest publisher marketplace.
As a publisher of your content, your audience relies on your content to make valuable purchase decisions. Whether you’re a blogger or a social influencer, the range of products and reporting work is in tandem to capture revenue, while delivering powerful insights about the content. Viglinks is definitely good for bloggers in general, but its is more of use for someone who is linking out to a Business or an eCommerce website. For example, you can make money by affiliate sales with linking to websites like Amazon. Their technology works in the background to convert ordinary product links into monetized links, earning you revenue from a resulting click or sale.
Bidvertizer is a Self-Serve Platform especially made for bloggers. Back in 2003, Bpath LTD, the company behind Bidvertiser, spotted the need of website owners to sell their ad space directly to advertisers, overcoming the disadvantages of automated systems (which were the main ones at that time). Since then they have been serving thousands of advertisers and tens of thousands of website owners (and media buyers), expanding their services to mobile, programmatic buying and selling and recently focusing on our Demand Side Platform. Its uses pre-screened traffic sources aimed at generating conversions for the advertisers. Bidvertizer is into affiliates, offers and conversion optimization for over 10 years. They understand the importance of knowing your traffic sources and segment them to maximize conversions. And since the traffic is fully segmented, you are in full control. You also get a detailed view of every bit of traffic that you get, so you can optimize accordingly.
Just like Bidvertizer Adversal is a Self-Serve Platform which makes it easy to get the campaign setup within moments. No paperwork to hold up the process. It also offers features quite similar to Superlinks, but you need to have monthly page-views of 50,000 or more to apply. In short, more the traffic, better the opportunity for you. Minimum payout is $20 and you get paid at the end of the month. Payment modes are paypal, wire transfer etc. It takes 3-4 days to get your application approved. If you are a new blogger then Superlinks is a better option when compared to Bidvertizer.
Few Other Google Adsense Alternatives
There are literary hundreds of such alternatives to Google Adsense. All you need is good content and traffic on your blog, so that you can make the most out of the advertisements you acquire from these platforms.