Free Google Tools That Bloggers Should Use

Interested in knowing about the best free Google Tools to use in order to grow your WordPress blog?

Google offers a range of free tools to improve the blog’s performance, optimize with SEO, get traffic & many more.

Free Google Tools That Bloggers Should Use

In this article, we will take a look at such free Google Tools that bloggers should use.

If you want to open up your blog, the best place to start with is WordPress & a fast, reliable, yet affordable web hosting. Check out the Web Hosting Deals page to save money on hosting.

So without further ado, lets dive right in to the topic.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

This tool works by the inclusion of a block of JavaScript code on pages in your website.

When your blog’s audience views a post or page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.

In short, Google Analytics helps you get a better understand your audience, so that, you can strategize a plan of action for growing your blog.

Google Search Console

Google Search Console is a web service by Google which allows bloggers & website owners to check indexing status and optimize visibility of their websites.

Until 20 May 2015, the service was called Google Webmaster Tools.

In January 2018, Google introduced a new version of the search console, with changes to the user interface.

In Google Search Console, you can see the raw data like post & page visits.

You can inspect whether a URL is being crawled & indexed for Google Search.

You can also add a sitemap to the search console for better crawling.

PageSpeed Insights

Google PageSpeed Insights is a website performance monitoring tool.

It tells you how your website is performing on both desktop and mobile devices.

The results are broken down into different sections, so you can see what’s holding your site back.

There are also resources and best practices to help you fix any issues you might be having.

If you find any issues with your WordPress blog’s performance & speed, then you can do a few things to improve it.

You can start with a good web hosting such as Bluehost or SiteGround.

You can also use a WordPress caching plugin like WP Rocket which will reduce the load on your server and speed up your WordPress blog.

Google Mobile Friendly Test Tool

The Google Mobile Friendly Test Tool is a tool that allows bloggers to find out whether or not their blog is mobile friendly.

It will also give you a detailed breakdown of issues that are there & will guide your to fix them.

Now-a-days, everyone uses a smartphone thus ensuring a very high amount of traffic through smartphones.

If your blog is not optimized for a smartphone, then your might loose much of that traffic.

So, make sure your blog is mobile friendly by using a theme which best suits the requirement.

Google My Business

Google My Business is a free tool by Google, that allows you to promote your Business Profile and blog on Google Search & Maps.

With this tool, you can connect with your audience, post updates to your Business Profile, and see how customers are interacting with your business on Google.

You can also post photos & offers to your profile to show what makes your blog unique.

You can further combine this with the Local SEO features from AIOSEO to enhance your local business listings in Google.

Google Adsense

Google Adsense is one awesome tool that helps bloggers from all over the world to monetize their blogs with display ads.

As a blogger, you have to apply for their adsense program.

Once you’re approved, you can add the display ads to your site and start making money.

Google Docs

Google Docs is an online word processor included as part of the free, web-based Google Docs Editors suite offered by Google.

It also includes Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites, and Google Keep.

You can consider it similar to Microsoft Office, but all the Data in Google Docs is stored in the cloud.

Google Drive

Google Drive is one of the most important tools from Google.

It is basically a cloud storage, where you can use store all of your data including but not limited to Audio Files, Video Files, Documents & many more.

The free version of Google Drive allows you to store data up to 15GB across your Drive, Gmail, and Google Photos accounts.

Google Photos

Google Photos is yet another tool by Google which allows bloggers to store, share, view, and edit photos and videos.

The tool includes an AI-powered assistant to help manage your media.

It works for both Android and iOS devices, and provides an automatic backup for your media.

Few Other Relevant Mentions

Conclusion

There is no denying that Google is one of the biggest players, especially when it comes to becoming a successful blogger.

Bloggers can take full advantage of all the Tools that Google has to offer.

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