Plugins are the lifeline of any WordPress website. It gives desired functionality to the website with just a click of a button. There are thousands of plugins developed to enhance the functionality of WordPress.
Today’s article will discuss a few plugins which a business website should have.
When someone builds a business website it becomes mandatory for them to include a functionality which allows people to contact them usually through a contact form. This functionality has already been developed by WPForms in form of a plugin which can be installed very easily in your wordpress website. WPForms is one of the most user friendly contact forms you can get. It has the functionality to easily create contact forms, email subscription forms, online order forms, payment forms, surveys and polls forms with just a few clicks. You can either download the plugin through the their website or install it directly from the plugin window in your wordpress admin.
SEO is Search Engine Optimization and it helps the owner to get more visitors to the website. WordPress is SEO friendly by nature and Yoast SEO is one of the most popular WordPress plugin for making the website more visible through search engines. Yoast SEO also helps the owner to add meta tags, generate sitemaps, connect your site to Google Search Console, optimize it for social media and many more. Yoast also detects change of URLs and create auto-redirects, so you don’t have any broken links on your website. You can download the plugin from the WordPress website or from Yoast website or install it directly through the Plugins Tab in your WordPress Admin.
The OptinMonster WordPress popup plugin will help the business owners grow their email list and get more subscribers with popups and other types of high converting opt-in forms. OptinMonster is a standalone application that easily integrates with all website platforms including WordPress as a plugin. The plugin can be downloaded at the official website of OptinMonster, or WordPress website or install it directly through the Plugins Tab in your WordPress Admin.
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Security for a business website is of paramount importance and the Sucuri Security WordPress plugin provides a solution to this particular aspect. It is free for all WordPress users. It is a security suite meant to complement the existing security posture. It offers its users a set of security features for their business website, each designed to have a positive effect on their security posture,
- Security Activity Auditing
- File Integrity Monitoring
- Remote Malware Scanning
- Blacklist Monitoring
- Effective Security Hardening
- Post-Hack Security Actions
- Security Notifications
- Website Firewall (premium)
WordPress themes rely on CSS for the visual appearance of your website. If you want to make customization to your theme, then you will have to learn CSS. This can be time-consuming for a business owner. CSS Hero is a WordPress plugin that allows you to customize any WordPress theme without writing a single line of code. It helps you customize any WordPress theme available in the market within minutes to match your needs.
G Suite is a suite of web applications like email, docs, spreadsheets, etc. Created by Google, this powerful set of office applications is cheaper, easy to deploy, and hassle free. It allows the company owner to save costs on software licenses, hardware, hiring IT staff, managing backups, and more. Most importantly it allows the owner to use professional email addresses with your own business domain name right inside Gmail.
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SEMrush is an all-in-one marketing tool kit for digital marketing professionals and business owners. The SEMrush SEO Writing Assistant provides instant recommendations for content optimization based on the qualities of Google’s top 10-ranking pages for your given keywords in a given location. Content professionals, bloggers and marketing experts can check if their texts or the texts of external writers meet various content-quality requirements in just a few clicks.
- Overall score – checks the article’s general quality calculated according to metrics such as readability, text length, and target keywords.
- Readability score – evaluates your text’s difficulty based on the recommended Flesch-Kincaid reading-ease score. You will get recommendations for sentences and words that need improvement.
- Target keywords – shows recommendations regarding the given keywords, their volume and their difficulty.
- Recommended keywords – shows semantically related keywords, that should also be added to your text.
- Tone of voice – make sure that your writing is consistent with the desired level of formality.
- Plagiarism – validate that your writer has submitted original content.
- Linking – check your links for possible errors and problems.
When it comes to a business website having a chat functionality connects you directly to the clients and end-users. Live Chat plugin delivers such a functionality which is very easy to implement and use. Live Chat allows for instant communication with on-site visitors and enables prompt resolution to their questions or concerns. Live Chat WordPress plugin can not only help the website owners to increase their sales but also allows to build stronger customer relationships.
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A business website requires to connect to people through the means of social networking and the solution to this is a plugin named BuddyPress.
BuddyPress is a suite of components that are common to a typical social network, and allows for great add-on features through WordPress’s extensive plugin system. Aimed at site builders & developers, BuddyPress is focused on ease of integration, ease of use, and extensibility. It is deliberately powerful yet unbelievably simple social network software, built by contributors to WordPress. You can download it from the official website of BuddyPress or the official website of WordPress or install it directly from the plugin window in your wordpress admin.
If I have missed out on any important plugin, which you think must be a part of business website, please do mention it in the comments section.